IDENTITY
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PACKAGING
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LOGO SUITE
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IDENTITY ✧ PACKAGING ✧ LOGO SUITE ✧
PURE PAWS PACKAGING
Pure Paws is a pet care brand that connects the bond between humans and their pets to the Seven Deadly Sins. The logo suite and package design address consumers’ desire for high-quality products through authentic ingredients and minimal aesthetics.
PROBLEM STATEMENT
MISSION AND VISION
Our mission is to promote sustainable and conventionally produced items. Our vision is to see owners more understanding of their pet’s behavior.
LOGO SUITE
Different dog-related objects are used to represent the Seven Deadly Sins with a minimal color palette including variations of brown, red, and yellow.
skin + coat supplement
This design is based on the sin of Pride. It focuses on vanity since a supplement that promotes skin health and a sleek coat would create a more desirable appearance for the owner’s pet. Grooming scissors act as the logo for this sin because this dog-related item is associated with an improved appearance.
flea + tick bath bombS
This design is is based on the sin of Sloth. It focuses on qualities of being unbathed where the purpose is to cleanse the owner’s dog and prevent them of getting parasites. The logo is a rubber duck since this dog-related object is often associated with bath time.
all-natural dog biscuits
This design is based on the sin of Gluttony. It focuses on eating intemperately, and the intention is for the treats to prevent dogs from being gluttonous, instead giving them the nutrients they need. The logo is a sock with a bitemark because this dog-related item demonstrates one of many ways that a dog can show a lack of self-control.
PROCESS WORK
