BRANDING
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advertising
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social
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UI/UX
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stationery
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BRANDING ✧ advertising ✧ social ✧ UI/UX ✧ print ✧ stationery ✧
DOUBLE X PROGRAM
Problem statement
This design campaign addresses the lack of support and resources for female students to feel more comfortable and thrive in university gym environments, which hinders their ability to face preexisting gender disparities in these facilities and build healthier lifestyles.
mission and vision
Our mission is to help college women find their inner strength and feel more empowered in gym environments. Our vision is to see powerful women in a more inclusive society.
concept— combating social barriers
Theme— uncovering strength
The reality is that the presence of men, lack of skill, and body image distress keep female students from attending the gym. At any given time there may be a 90/10 or 80/20 gender split in the weight room at recreational facilities.
the current situation
the desired situation
The goal is to identify the barriers preventing women from using campus facilities, to build their confidence and knowledge about the gym, and to offer the support they need to prevent discomfort in the future.
(Shari L. Dworkin, PhD, MS)
LOGO RATIONALE
logo process
Sketches exploring ideas of strength and femininity
LOGO VARIATIONS
BRAND COLORS
VISUAL ELEMENTS
PRINT MATERIAL
Print material for the Double X Program is both informational and encouraging so the target audience can better engage with the content and learn more about the specific events and curriculum that exist within the program.
SOCIAL MEDIA
Social media advertisements aim to motivate the audience and gain more awareness for the brand which can feature its consistent visual elements or a call to action to learn more about the program.
WEB DESIGN
The brand’s user-friendly website design offers a digital platform for the target audience to get involved and learn more about the program. It provides the most necessary information for college women to get excited about joining the Double X community.
