BRANDING
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motion graphics
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identity
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BRANDING ✧ motion graphics ✧ identity ✧
THE CORNER MAT YOGA STUDIO
The Corner Mat is a yoga studio based in Muncie, Indiana that specializes in offering hot vinyasa classes. This rebrand addresses the studio’s struggle to gain attraction from younger generations, making the experience more accessible and maintaining a cohesive brand image.
Problem statement
mission
Our mission is to help generations grow into more balanced and mindful individuals.
KEYWORDS INCLUDE— DYNAMIC, BALANCE, HEALING, AND ACCESSIBILITY
The goal is for the studio to appeal to both younger and older generations, bringing in more valuable profit and overcoming the mystery of yoga so users can feel like The Corner Mat is their ‘home mat.’
the current situation
The reality is that even held in a beautiful space at a convenient location to the Ball State campus, the studio struggles to bring in individuals from all levels of practice, especially beginners.
the desired situation
logo redesign
→
LOGO RATIONALE
logomark variations
The logomarks personify the ‘o’ in corner to imitate different yoga positions. Each pose has varying levels of difficulty to highlight the expansive audience The Corner Mat welcomes to their studio.
LOGO PROCESS
Sketches exploring ideas of heat, healing, and flow
STYLE GUIDE + CLEARSPACE
IDENTITY MANUAL + brand application
